Take the guesswork out of your digital marketing

Hands-on digital marketing services and consulting guided by nearly 20 years of first responder experience.

Repeatable Consistent Growth Based on Authenticity and Integrity







You’ve Seen My Work…

Is your marketing

costing you entirely too much time, money, or sense of control?

There is no getting around the fact that modern digital marketing is endlessly complex, confusing, and all too ready to pull your attention away from the other important parts of your business.

So many platforms, so many “channels”, so many “tactics”…

And so many other things that need to be done.

It’s no surprise that so many businesses just “wing it” with their best efforts… And suffer with the mediocre results of wasted time and money.

Is your marketing

costing you entirely too much time, money, or sense of control?

And you have an extra hurdle to deal with…

When it comes to first responders,

traditional marketing just isn’t going to work.

First responders are a different breed and our “normal” is unlike anything anyone outside our world can envision.

No matter how much market research a traditional marketing agency does… They will never know what it’s like to crawl down a hot hallway… Wrestle with an armed suspect… Or struggle against the odds to keep a patient alive.

Truly effective marketing is authentic, honest, and customer-focused. It’s impossible to be authentic with a first responder when you’ve only read about their job.

Why not get the best of both worlds?


My name is James.

For the last five years, I have been combining my extensive public safety, tech and psychology background to help first responder brands identify hurdles, develop messaging, tell meaningful stories, overcome tech issues, and optimize their marketing so they can reach more of their customers and have a more lasting impact.

I approach every client with the same framework and thought process: if your business were mine, what would I do to help more customers, influence change, and grow the brand?

My secret sauce is a deep understanding of marketing, a love for the right words, and the unstoppable passion of helping first responders be more effective and safe through unique products and services.

And I’ve been through it all with both my own business, and dozens of other successful brands.


My name is James.

My customers love his emails!

Email messaging was something I always struggled with, and I just didn’t have the time to do anything about it. Since bringing James onboard, I get at least a half-dozen replies a week from my customers telling me how much they loved the emails. It’s amazing!

No doubt, he nailed my audience to a T and he also put a lot of time into getting to know me and what I wanted from my business. Now, almost a full third of my monthly sales come from email and we’re on track to blow into the six-figures. You just can’t beat that!!
Kevin Kemmerling
Owner, Black Mask Divers

This is how we put your marketing to work.


Not all brands suffer the same problems and these first meetings will help us figure out where you are now, where you want to go, and what steps we need to take to get you there.


Once you approve the plan, it’s my job to systematically carry it out with periodic reports. So you can get back to running your business while I speed up your marketing machine.

Repeat & Refine

All changes are closely monitored with dozens of data points so we can see what works, what doesn’t and what should change without wasting time or guessing.

Solving your marketing headaches starts with an easy 30-minute meeting.

On your call we will:

  • Talk about the problems you’ve been living.
  • Your goals for the future.
  • Any quick-wins we can get you immediately.
  • How I work and what I can do for you.
  • Answer any questions!

The First Step is Yours to Take

Initial Consult FRM


There is no cost for this consultation call.
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